Helen Papagiannis on AR: Is the message more important than the medium?

Many thanks to Helen Papagiannis and O’Reilly for a fantastic reference book on Augmented Reality. I appreciate how carefully balanced and complete Augmented Human is, covering all of the senses (Visual, aural, haptic—even taste and smell) with equal respect. There’s important consideration of context here, which deserves serious attention. But I was looking to answer, or validate my own answer, to this question: What is needed from creatives like me as we develop XR technology? Because it’s new and novel, we tend to focus ... Read more

Technology Against Tragedy: VR Helps Train Firefighters

Firefighter training is an excellent example of how Virtual Reality can sharpen situational awareness skills and allow firefighters to “practice” working under difficult and dangerous conditions. VR training greatly reduces risk and eliminates destruction of the training environment. And, team members can repeat exercises indefinitely.  At CES 2017, FLAIM Trainer™ was presented as one of several use cases of HTC's Vive Tracker accessories, which can track the movements of people or objects and replicate them in a virtual world. In this case, ... Read more

HoloLens is Here!

After five years in development, Microsoft’s mixed reality miracle has arrived. By definition, ”HoloLens is the world’s first fully untethered, self-contained holographic computer.” This elegantly designed wearable device renders holographic 3D objects and information in the context of your own “real” environment. Unlike Virtual reality, you’re not isolated in a completely virtual world; you can move freely in your own familiar space. But the HoloLens does more than place graphics within your environment. It actually reads and reacts to the walls, furniture ... Read more

a quick story…

by Steven Wilson, Strategic Marketing Works Scotch taped to the front door of my friend's house this past weekend was this sign: Our friends had had enough of politics in the media and they wanted a safe haven - at least for one night. So, as we sat ourselves down around their fire pit my friend broke out the assorted adult beverages and a few of their favorite chocolate edibles. And then a friend of our hosts, who I had not yet met introduced himself ... Read more

Sourcery in 360°

It takes awhile for content creators to learn the ropes of any new media, so it’s not surprising that many of the VR samples I’ve viewed fall short. We’re still getting used to viewing video in 360°, and few have mastered producing it yet. That’s why we’re seeing directional arrows to turn viewers’ gaze away form “dead zones” and toward the “action”. And why so many examples leave viewers unimpressed (or worse…nauseous). But regardless of the medium, good content has a strong, significant message. ... Read more

3 new words I learned in 2016

Maker Space.  At a Manufacturer’s conference this past Spring, employers were discussing the aversion of college students to jobs in “Manufacturing”. This word, they feared, represented blue-collar “grunt” work and that’s misleading, as manufacturing jobs today require high-level programming, engineering and other scientific skills. “We’ll have to start calling ourselves 'Makers',” the speaker said. I thought, wow, that’s so artsy-craftsy, how could that possibly work? But further exploration quickly revealed collaborative facilities where really smart people get together to play with hi-tech tools and solve ... Read more

Kevin Kelly on VR

Kevin Kelly crystallizes our technological past, present and future in a vision of exquisite clarity. I recommend The Inevitable to anyone struggling to understand why everything is suddenly different, again. Flash back to a family conversation about addiction to Facebook. A client’s post about hive mentality.  Are we all becoming one multi-souled organism, hungry for experiences, itching to evolve? Is it true we are birthing the next paradigm shift, VR? It’s easy to imagine Virtual Reality taking the place of, or at least ... Read more

Love and Logic

Facts and figures go a long way in selling products, especially in a comparison-shopping scenario. Free shipping? Check. Used by hundreds of thousands world wide? Check. Choose from four fashionable colors? Check. Reminds us of our favorite song? Ahh, now we start to differentiate. Buyers meander through a forest of data, discounts and deductive reasoning. But what makes us want to buy? Is it about offering the lowest price? No, actually, too low a price makes us suspicious. One notable--and desirable--characteristic of a ... Read more

Models, Mannequins and Misfits

The stock photo that was used for the comp had an urban ambiance, a casual cool that we knew would be hard to capture in suburbia. But there was barely a budget for the model, let alone travel and location fees in the city. Main Street in West Babylon was close enough, and the rustic balcony had a shabby chic about it that actually took the shot to another level. Short though, the railing was barely above the knees of the tall ... Read more